Agenda is subject to changes.
| Time |
Topic |
Speaker |
| 09:00-09:15 |
Opening Remarks |
Amir Aharoni , CEO, Mobixell |
| 09:15-09:45 |
The Future of Mobile Multimedia - Messaging, Video, Advertising |
Avichai Levy, SVP Marketing, Mobixell |
| 09:45-10:30 |
Advanced multimedia services for Mobile Subscribers - Trends and forecasts |
Thomas Husson, Senior Analyst, European Mobile, Jupiter Research |
| 10:30-11:00 |
Networking Coffee Break |
SMobixell solutions Showcase |
| |
Mobile TV Session |
|
| 11:00-11:30 |
Case Study: World Cup Championship raises Mobile TV service quality and usage |
Jean-Francois Allaire, Swisscom |
| 11:30-12:15 |
Mobixell Mobile TV Vision - the market drivers and the technological solutions |
Shoham Eckhaus, Mobixell
Asher Besserglick, Mobixell |
| 12:15-13:00 |
Panel - crossing the Mobile TV Chasm |
|
| 13:00-14:00 |
Lunch |
| |
Next Generation Messaging |
|
| 14:00-14:30 |
Mobile Multimedia Services and the importance of Maintaining User Experiences |
Jo Gilfoy, VF UK |
| 14:30-15:00 |
MMS: Past, Today , and Future |
Cagdas Degirmencioglu, Turkcell |
| 15:00-15:30 |
MMS services and business models |
Bernd Mielke, , VF-Group |
| 15:30-16:00 |
Networking Coffee Break |
Mobixell solutions showcase |
| 16:00-16:15 |
Mobile Multimedia - The Next Generation |
Yehuda Elmaliach, Mobixell |
| 16:15-17:00 |
Panel - Multimedia services as ARPU driver |
|
| 17:30- |
Social Event and Dinner |
| Time |
Topic |
Speaker |
| |
Mobile Advertising Session |
|
| 09:00-09:30 |
Case Study: off-deck Advertising in WAP |
Luisella Sisto, Telecom Italia |
| 09:30-10:00 |
Mobile advertising solutions in the evolving market place |
Eran Hertzmann and Freddy Friedman, Mobixell |
| 10:15-10:45 |
Agency Perspective on mobile advertising |
Guy Ami-Ad, Mobi |
| 10:45-11:15 |
Networking Coffee Break |
Mobixell Solutions Showcase |
| 11:15-11:45 |
Advertising in Messaging |
Mauro Di Pasquale, SFR |
| 11:45-12:15 |
The Wider View - Mobile Advertising as part of comprehensive advertising solution architecture |
Edward Hugh Paterson, IBM |
| 12:15-12:45 |
Case Study: Mobile Advertising and Viral Marketing: key lessons learned |
Stephane Gantchev, Orange FT |
| 12:45-13:30 |
Panel - The role of operators in mobile advertising |
|
| 13:30-13:45 |
Closing Remarks |
Avichai Levy, Mobixell |
| 13:45-14:45 |
Lunch & farewell |
| 14:45-15:30 |
Panel - The role of operators in mobile advertising |
Hosted by Bena Roberts, Gomo News, Participants from TIM, SFR,IBM, O2 Mobixell |
